Chiswell & Associates, LLC
Serving the Self Storage Industry Since 1990
36778 Curtis Court Purcellville, VA 20132
"After 30 years in the industry, I still believe Self Storage to be
one of the best entrepreneural opportunities in real estate."
Inside Self Storage
April 7th - 9th, 2015
Paris Hotel & Resort
Jim will be a Speaker
at the Biggest Self Storage
Show of the Year.
Plan Now to Attend
Jim is available to talk or correspond with you to see how he might be of help to you and your self storage business.
I have witnessed and participated in the evolution of our industry for almost three decades. On the Development side, we have moved from a "Build It and They Will Come" philosophy to an understanding that the mantra must be caution and conservative assumptions. Detailed due diligence has never been more important whether you are building new or buying an established self-storage facility.
On the Marketing side, we have shifted from the old school total reliance on Yellow Page advertising to interactive websites focused on Search Engine Optimization considerations and click through rates. Facebook, Twitter and YouTube visibility along with email and text messaging strategies have also been implemented. Self service kiosks and web based facility software have been added to management options at the store level. However, I still believe strongly that there is no substitute for a customer service focused professionally trained manager with a sincere smile and a warm handshake.
I would welcome the opportunity to talk with you to determine how I could apply my years of experience and industry expertise to you current needs. Send me an email or give me a call to discuss the self storage issues and challenges you are facing.
It is very easy to get caught up in the performance numbers in our industry.
What are our Unit/Sq Ft/Financial Occupancies compared to last year?
Has the percentage of customers on
Auto Pay increased?
Where was our last rent increase?
But Walt Disney Said it Best:
You can design and create,
and build the most wonderful place in the world. But it takes people to make the dream a reality.
Don't forget the folks behind the counter and those out cleaning units as you consider your operations. Nothing like a surprise year-end bonus to say Thank You for Doing a Great Job.